SaaS SEO That Moves MRR;
Not Just Rankings.
10 years building organic growth systems for SaaS companies.
$11.2M+ in attributed ARR.
The difference between traffic that looks good in dashboards & revenue that shows up in your MRR chart starts with strategy.
Featured On:
Saas growth partner
Work Track Record
The numbers that matter within SaaS & fintech industry.
$11.2M
ARR Generated for Firms
10+ Years
Work Experience
Top 3%
20+
Why Most SaaS SEO Generates Traffic But Not Revenue.
SaaS SEO is not like any other vertical. Your buyer has a long consideration cycle. Your product competes across overlapping keyword categories.
Your content team is publishing, your dev team is shipping, your growth team is running experiments – and nobody is connecting any of it to a single revenue outcome.
The result is a site that ranks for everything and converts nothing. Traffic dashboards that look good on Monday.
MRR charts that stay flat by Friday. A CEO who keeps asking why organic is not driving pipeline despite the investment.
The fix is not more content. It is not another technical audit. It is an organic growth system that connects every keyword cluster, every content decision, and every conversion path to the number that actually matters: monthly recurring revenue.
The question is not ‘how do we get more traffic?’
The question is ‘where is our organic funnel losing revenue, and what do we fix first?
MY SOLUTION
How I Approach SaaS SEO Differently
Revenue-first keyword strategy
Every keyword cluster is evaluated against one question: does ranking for this move users toward MRR?
Informational traffic that does not convert gets deprioritised. Revenue-stage intent gets the resource.
Full-funnel content architecture
I map content to every stage of the SaaS buyer journey – awareness, consideration, trial, conversion, and expansion.
Most SaaS SEO stops at acquisition. The highest-leverage opportunities are further down the funnel.
Cross-team alignment
I break down the silos between your SEO, content, product & growth teams.
One strategy, one revenue goal, every team pulling in the same direction. Misalignment is one of the most expensive revenue leaks in SaaS organic.
AI search visibility built in
AI Overviews, ChatGPT, and Perplexity are now part of how SaaS buyers discover and evaluate products before clicking anything.
Every engagement includes LLM citation strategy and GEO alongside traditional search: not as an add-on, as standard.
expectation
Three Ways to Work Together.
Every engagement runs on the MRR Growth Methodology. Start where you are. Move forward when you are ready.
01 — Growth Clarity Session
· $1,500 flat · Delivered within 5 business days
A focused 90-minute working session. I analyse your SaaS organic situation before the call, identify your biggest revenue leaks, and hand you a prioritised action plan your team can start executing immediately.
This is not a report. It is a strategy session with a senior operator who has already done the work before showing up:
- – Pre-call analysis of GSC, GA4, and site architecture
- – 90-minute live strategy session
- – Top 5 priorities sequenced by MRR impact
- – Written action plan delivered within 48 hours post-call
- – Right entry point if you want to test the thinking before committing to the Diagnostic
02 — MRR Leak Diagnostic
· $3,500 · 2 weeks · Signature engagement
Full application of the MRR Growth Methodology to your SaaS organic funnel.
I go through all four diagnostic layers – acquisition, conversion, activation, and retention; applying 220+ documented revenue leak patterns to identify exactly where your organic funnel is losing revenue and why.
Output is the Revenue Growth Blueprint: every leak identified, every fix sequenced, every decision explained.
Most clients use this as the strategic foundation for the next 6–12 months:
- – Full organic funnel analysis across all four MRR diagnostic layers
- – 220+ revenue leak pattern library applied to your specific funnel
- – Keyword architecture rebuild around SaaS revenue stages
- – AI search visibility audit – LLM citation gaps, AI Overview positioning
- – Team silo analysis – where cross-functional misalignment is costing you revenue
- – Revenue Growth Blueprint – complete strategic output
- – Kickoff call + 90-minute delivery presentation
- – 30 days async support post-delivery
03 — Organic Growth Advisory
· $3,000/month · Max 3 clients · 30-day exit
Ongoing monthly consulting.
You have the Revenue Growth Blueprint – I stay on to review your team’s execution, course-correct, and set direction month by month.
Strategy only: I set the direction, your team or agency executes. Two strategy calls per month, async feedback in between, quarterly reviews against MRR targets. I work with a maximum of 3 advisory clients at any time; every client gets senior attention, never a delegated junior:
- – 2 × 60-minute strategy calls per month
- – Async Slack or email access during business hours
- – Weekly review of content, technical output, and campaign performance
- – MRR Growth Methodology as the operating framework
- – Quarterly performance review against agreed MRR targets
- – Entry requirement: MRR Leak Diagnostic completed or equivalent strategic foundation in place
SEO-GROWTH PROCESSES
Inside the MRR Leak Diagnostic for SaaS
1
Acquisition layer
Full keyword architecture analysis. Intent mapping across awareness, consideration, and decision stages.
Competitor organic gap identification. AI Overview and LLM citation audit for your category.
2
Conversion layer
Organic landing page analysis against trial/signup goals. CTA placement and clarity. Page intent mismatch identification.
Trust signal density review.
3
Activation layer
Onboarding content gaps. In-product SEO opportunities.
Content that should exist to get organic users to their first moment of product value faster.
4
Retention layer
Expansion content mapping. Churn-signal content identification. Upsell and cross-sell content opportunities from organic.
5
Team Silo Analysis
Where your SEO, content, product, and growth teams are working at cross-purposes and what it is costing you in organic revenue.
6
AI search visibility
Whether your SaaS brand is being cited in ChatGPT, Perplexity, and Google AI Overviews when buyers search for solutions in your category.
Gap analysis and citation strategy included.
7
Revenue Growth Blueprint
Full diagnostic output. Every leak identified and sequenced by MRR impact.
Every fix explained with rationale. Ready to hand to any team or agency for execution.
How a SaaS SEO Engagement Runs:
01.
Discovery Call
30 minutes. We look at your organic situation, your revenue goals, and which engagement fits best.
02.
Access & Kickoff
Fixed timeline, clear deliverables. GSC, GA4 access. Kickoff call scheduled. Pre-call analysis begins.
03.
Execute & Advise
Your team executes. I provide ongoing support or monthly direction depending on the engagement.
Saas growth partner
Companies I’ve Grown
Scaling SaaS & technology firms through full-funnel optimization
WORDPRESS PAGE BUILDER
Beaver Builder
Grew from 634,000 to 1M+ paid users in 13 months through SEO-led growth strategy.
MARKETING AGENCY
Growbo
Generated $1.2M ARR in 2023 (+37.2% YoY growth) through full-funnel SEO optimization.
WORDPRESS PAGE BUILDER
Resume Example
Scaled SEO workflows for 60+ writers across 28 languages, 40%+ efficiency gains.
Building Management
Grays Rescue
Improved dwell time by 52.94% through technical SEO optimization and A/B conversion testing.
Hear from others
SEO-Growth Client Testimonials
Is this Right for your SaaS?
Good fit if…
- You are a SaaS company generating organic traffic that is not converting to MRR
- You have a content or marketing team in place that needs strategic direction
- You want strategy and direction – not someone to execute everything for you
- You are serious about connecting organic to revenue, not just rankings
- You are at Seed through Series B with at least 6 months of organic data
Probably not a fit if…
- You want someone to fully manage and execute everything end-to-end
- You are pre-revenue or pre-launch with no organic data to work with
- You need meaningful results within 30 days
- You are looking for the lowest-cost option available
- You are not willing to align your team around a shared organic strategy
F.A.Q.
Frequently Asked Questions
How long before we see results from SaaS SEO?
The Growth Clarity Session delivers an action plan within 48 hours of the call. The MRR Leak Diagnostic delivers the Revenue Growth Blueprint in 2 weeks.
How quickly those recommendations move your organic revenue depends on your starting authority, keyword competitiveness, and implementation pace.
As a guide: technical fixes show in 4–8 weeks, content strategy moves in 2–4 months, authority compounds over 6–12 months. The MRR Growth Methodology sequences fixes to deliver the fastest revenue impact first.
We already have an SEO agency. Why would we need you?
Agencies execute. I direct. If your agency is producing content and building links but nobody is connecting it to revenue outcomes, you have a strategy gap – not an execution gap.
I work alongside your existing agency as the strategic layer that their work is accountable to. Many of my clients run this model.
Do you work with early-stage SaaS companies?
My sweet spot is Seed through Series B with at least 6 months of organic data to work with. If you are pre-launch or pre-revenue, a Growth Clarity Session may not give you enough to act on yet.
Reach out anyway and I will be honest about whether the timing makes sense.
What SaaS verticals do you have experience in?
HR tech, productivity tools, marketing SaaS, resume and career tools, page builders, customer service SaaS, fleet management, and finance-adjacent SaaS.
I have also worked across healthcare, travel, and insurance verticals. If your category is not listed, reach out – the MRR Growth Methodology applies across verticals.
How does AI search affect SaaS SEO right now?
Significantly and increasingly. SaaS buyers are using ChatGPT, Perplexity, and Google AI Overviews to research and shortlist products before they ever click a result.
If your brand is not being cited in those answers, you are invisible at a critical discovery moment. Every engagement I run now includes LLM citation analysis and GEO strategy as standard; not as an optional extra.