Your Organic Funnel Is Leaking Revenue
The MRR Leak Diagnostic Finds Every Leak and Tells You What to Fix First.
A fixed 2-week engagement.
220+ documented revenue leak patterns applied to your specific funnel.
A Revenue Growth Blueprint delivered, every leak identified, every fix sequenced, every decision explained.
Featured On:
ORGANIC growth partner
Work Track Record
The numbers that matter within SaaS & fintech industry.
$11.2M
ARR Generated for Firms
10+ Years
Work Experience
Top 3%
20+
Why traffic and revenue stopped moving together
Most organic growth problems are not visibility problems. Pages are indexed, content is ranking, traffic is arriving. But trials are not converting. Paid conversions are not landing. Expansion revenue is not following. MRR is flat despite the organic investment.
The reason is almost always structural. Your organic funnel has specific, identifiable points where users are falling out before they reach revenue. Most SEO strategies never find these points because they are measuring rankings and sessions not the steps between traffic and money.
The MRR Leak Diagnostic is built on a decade of pattern recognition across SaaS, fintech and tech companies. 220+ documented revenue leak patterns, specific failure modes that appear repeatedly in organic funnels generating traffic but not MRR.
The diagnostic applies that framework to your specific funnel and produces the Revenue Growth Blueprint: every leak identified, every fix sequenced, every decision explained.
The question is never ‘why are our rankings not moving?’
It is ‘where exactly is our organic funnel losing revenue and what do we fix first?
Three categories
Every organic revenue leak falls into one of them
01.
Traffic that does not convert
Organic visitors are arriving but not moving toward revenue.
The keyword intent is wrong, the page architecture is not built for conversion or the messaging does not connect the user’s problem to your product’s solution.
02.
Trials that do not activate
Users reach your product through organic but never reach their first moment of value.
The content that should move them from signup to activation does not exist or is not findable.
03.
Revenue that does not compound
Organic acquisition is happening but expansion, retention, and upsell pathways are not supported by content.
Every new user requires the same acquisition cost with no compounding organic advantage.
MY SOLUTION
10 Years of Revenue Leak Patterns. Systematised.
The MRR Growth Methodology is built from 220+ documented revenue leak patterns: specific, recurring failure modes catalogued across a decade of organic funnel work.
Each pattern has a name, a root cause, a diagnosis, and a fix.
Examples from the 220+ pattern library:
Keyword intent mismatch
Pages ranking for queries with no commercial intent. Traffic arrives from visitors who were never close to converting. Volume masks the problem.
Conversion architecture failure
Organic landing pages built for rankings, not conversions.
The page ranks but the CTA is buried, unclear, or pointing to the wrong next step.
Funnel stage disconnect
Strong top-of-funnel content with no middle or bottom funnel to capture intent as it develops. The funnel has a gap where buyer consideration falls through.
Team silo revenue drag
SEO, content, product and growth each optimising for their own metrics with no shared organic revenue goal. The misalignment shows in the MRR chart.
Authority dilution
Too many thin or similar pages splitting domain authority and suppressing the rankings of commercially valuable pages.
AI citation gap
Brand absent from ChatGPT, Perplexity, and AI Overview answers in your category. Buyers forming product opinions before they reach your funnel.
Every deliverable. Nothing left out.
How the 2 weeks run.
Kickoff & Analysis
Discovery call, access setup, full technical crawl, GSC and GA4 data pull. Funnel mapping begins. MRR Growth Methodology applied to your organic data. 220+ patterns checked against your specific funnel.
Deep Diagnosis
Keyword architecture rebuilt around revenue stages. Competitor analysis completed. AI search visibility gaps identified. Team silo assessment. Revenue Growth Blueprint drafted and refined.
Blueprint & Delivery
Revenue Growth Blueprint finalised.
90-minute delivery presentation. Full documentation handed over.
30-day async support period begins.
PRICING
One Clear Direction.
$3,500 fixed
One-time · 50% deposit to confirm · 50% on delivery of the Revenue Growth Blueprint
- Fixed price; no surprise invoices
- Full deliverables as listed above, every engagement
- If your situation is more complex than the standard scope, discussed before booking not after
- Deposit is non-refundable once analysis has begun
- Blueprint revisions included if deliverable does not meet agreed scope
Most Diagnostics surface 6–12 months of recoverable MRR. The Revenue Growth Blueprint tells you exactly which leaks to fix first to start recovering it sequenced by impact, not by effort.
Companies that want ongoing strategic direction after delivery move to the Organic Growth Advisory where the Blueprint becomes the operating framework for monthly consulting.
The Right Company for the MRR Leak Diagnostic
Good fit if…
- You know your organic channel is underperforming but are not sure where to start
- You have 6+ months of organic data and an existing site
- You want strategic direction, not a tool-generated report
- You are evaluating whether to invest in a deeper engagement
- Your team needs a clear, prioritised action plan to execute against
Probably not a fit if…
- You are pre-revenue or pre-launch with no organic data to work with – the Diagnostic needs a funnel to diagnose
- You want someone to execute the fixes, not just identify and sequence them
- You are looking for a quick wins checklist rather than a full strategic blueprint
Saas growth partner
Companies I’ve Grown
Scaling SaaS & technology firms through full-funnel optimization
WORDPRESS PAGE BUILDER
Beaver Builder
Grew from 634,000 to 1M+ paid users in 13 months through SEO-led growth strategy.
MARKETING AGENCY
Growbo
Generated $1.2M ARR in 2023 (+37.2% YoY growth) through full-funnel SEO optimization.
WORDPRESS PAGE BUILDER
Resume Example
Scaled SEO workflows for 60+ writers across 28 languages, 40%+ efficiency gains.
Building Management
Grays Rescue
Improved dwell time by 52.94% through technical SEO optimization and A/B conversion testing.
Hear from others
SEO-Growth Client Testimonials
F.A.Q.
Frequently Asked Questions
How is this different from an SEO audit?
An audit identifies what is broken. The MRR Leak Diagnostic identifies what is costing you revenue and in what order to fix it to maximise MRR impact.
A full technical audit is included as part of the diagnostic process but the output is a Revenue Growth Blueprint, not an issue list.
The difference is in what the findings are connected to: revenue outcomes, not tool scores.
Should I start with the Growth Clarity Session or go straight to the Diagnostic?
If you want to see how I think before committing $3,500, start with the Growth Clarity Session.
The $1,500 session gives you a clear picture of your biggest organic revenue leaks and a prioritised action plan.
Most clients who do the session end up booking the Diagnostic within 30 days because the session surfaces how deep the problem runs.
If you already know the problem is systemic and you want the full blueprint, go straight to the Diagnostic.
What access do you need to run the Diagnostic?
View-only access to Google Search Console, Google Analytics 4, and your CMS.
For fintech clients, I will request relevant compliance context before the kickoff call. Nothing beyond view-only access is required at any stage.
What happens after the Blueprint is delivered?
You take the Blueprint and execute it with your team or agency. The 30-day async support period means I am available to answer questions as execution begins.
If you want ongoing strategic direction beyond the 30 days, the Organic Growth Advisory is the natural next step where the Blueprint becomes the framework for monthly consulting.
Do you guarantee results?
The Revenue Growth Blueprint is guaranteed to meet the agreed scope; every leak identified, every fix sequenced, every decision explained.
If it does not, I will revise at no additional cost. What I cannot guarantee is the pace of revenue impact after delivery, that depends on how fast your team implements the recommendations.
What I can guarantee is that the Blueprint gives them the right things to implement, in the right order, with the expected impact of each decision explained.