How Resume Examples grew from $80K to $1.3M ARR across 28 language sites
An AI resume builder with a network of sites in 28 languages had content that ranked but did not convert. As Global SEO Manager, I owned the content strategy and production engine behind organic growth, and took ARR from $80K to $1.3M in 18 months.
- 16xARR growth, $80K to $1.3M
- 28Language sites, one content standard
- 2,000+SEO articles published
- 40%+Less time spent on coordination
The situation
Traffic in 28 languages, revenue that was not keeping up
Resume Examples is an AI resume builder that runs 28 independent language sites, from English, French and Spanish to Turkish, Azerbaijani and Brazilian Portuguese. Every site has its own search behaviour, its own writers and its own targets.
- 28 language sites
- 60+ writers
- 7 time zones
The content was ranking, but users were dropping off after the click. That told me the problem was not visibility. It was intent: pages that won the search but did not match what the searcher came to do.
Quality also varied from market to market. With dozens of writers across continents, there was no single standard holding it together.
The outcome
16x annual recurring revenue in 18 months
Organic search became the growth engine. Better intent matching, one standard across every market and pages rebuilt for conversion turned existing traffic into paying customers.
Annual recurring revenue
- 16xGrowth in ARR
- 2,000+Articles shipped
- 28Language sites
What I did
How I scaled one standard across 28 language sites
I led a team of 60+ writers across 7 time zones. The job was to make 28 language sites perform like one: same quality bar, same intent discipline, same speed.
- 01
Found where ranking pages lost buyers
I mapped keyword opportunities and intent in SurferSEO, then laid them against Google Analytics and Search Console data to find the pages that ranked but lost users after the click. Those intent gaps set the priorities for every market.
Drop-off mapped page by page
A Portuguese market article in production, scored 95 against search intent and competitors. - 02
Set one content standard for 28 language sites
I wrote the core content guidelines covering structure, intent matching and on-page SEO. They became the standard for all 60+ writers in every language, so quality held as output scaled.
One standard across every market - 03
Built the production engine
I built an Airtable workflow with Zapier automations that moved briefs, deadlines, approvals and feedback across 7 time zones without a bottleneck. The team consistently shipped hundreds of optimised articles every month.
Coordination time down 40%+
The Airtable workflow that ran briefs, deadlines and approvals for 60+ writers. - 04
Rebuilt landing pages to convert
I created and rebuilt the core landing pages site by site. I tracked drop-off, fixed the user flow and adjusted messaging on conversion data, which lifted engagement and retention across the sites.
ARR from $80K to $1.3M
A core landing page, rebuilt around how searchers actually convert.
The results
Content at scale, tied to revenue
Every market published to the same standard, and every page earned its place by what it did for signups and revenue.
- $80K → $1.3MAnnual recurring revenue in 18 months
- 16xRevenue growth
- 2,000+SEO-optimised articles across all language sites
- 28Language sites run to one standard
- 60+Writers led across 7 time zones
- 40%+Reduction in coordination time
From my experience as an SEO copywriter, I have yet to find a better SEO manager than Stanley. In Resume Example, he demonstrates a remarkable ability to manage diverse teams and workflows, collaborating with writers from multiple nationalities.
Soliene TeixeiraSEO copywriter, Resume Examples. Reported to Stanley directly.Work with me
Turn organic search into a revenue channel
I help SaaS and fintech companies get found on Google, get recommended by AI assistants and turn that visibility into customers. Start with the Search Revenue Audit to see where your growth is leaking, or bring me in to lead the work as your fractional head of SEO.