Case studies
SEO case studies measured in revenue, not rankings
Three companies, three different problems: a four-brand merger, 28 language sites that had to perform as one and an agency client portfolio. In each one I owned the SEO strategy and the revenue number it was judged on.
- $80K → $1.3MARR in 18 monthsResume Examples
- 3.6xMonthly organic trafficActivated Insights
- $1.2MAgency ARR, up 37.2%Growbo
- 634K → 1M+Users in 13 monthsBeaver Builder
The work
Three programmes I led from start to finish
Each case study covers what I inherited, the calls I made and the numbers that proved them.
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Activated Insights · Fractional SEO Director · Idaho, USA
How Activated Insights grew organic traffic 3.6x after a four‑brand merger
Four software brands had been folded onto one domain and rankings were falling. I rebuilt the site's foundations, turned key pages into sales pages and created the benchmarking report that became the reference source for home care.
- 3.6xMonthly organic traffic
- 9xOrganic traffic value
- 449Keywords ranking #1
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Resume Examples · Global SEO Manager · Dublin, Ireland
How Resume Examples grew from $80K to $1.3M ARR across 28 language sites
An AI resume builder had content that ranked but did not convert. I rebuilt the content strategy around conversion and ran the engine behind it: 60+ writers, one standard, every language site.
- 16xARR growth in 18 months
- 2,000+SEO articles published
- 28Language sites
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Growbo (formerly AutoGrow) · SEO Manager · Florida, USA
How Growbo reached $1.2M ARR with a revenue‑first SEO programme
A Florida agency serving 1,000+ clients. I owned SEO for its own growth and for a portfolio of SaaS, e-commerce and B2B accounts including Beaver Builder. I held every account to one standard: revenue.
- $1.2MAgency ARR in 2022
- +37.2%Year-over-year growth
- 1M+Beaver Builder users
Beaver Builder: 634K → 1M+ users in 13 months
I led SEO for the WordPress page builder as one of my Growbo client accounts.
The common thread
Different companies, the same playbook
Find where search leaks revenue
I start with the pages that should be winning customers but are not, then put a number on what each gap costs.
Fix the biggest gaps first
I rank every fix by revenue impact, so the work that moves the number ships before anything else.
Build a team that keeps it growing
I put the standards, workflows and hires in place so the results keep compounding quarter after quarter.
Client feedback
What founders and teams say
Let's talk
Make your company the next case study
Book a short call. Tell me about your product and goals. I'll tell you honestly whether search can move your revenue.