Ibadan's Best SEO Expert
for Tech and Digital Businesses
SEO and AI search leadership for Ibadan and Southwest brands
10+ years. Four continents. $11.2M+ in ARR attributed to organic search. Stanley Udegbunam is a recognised global SEO leader who has led search at senior manager and director level for software companies in the US, UK, Ireland and Australia. He has also built and exited startups of his own. Today he brings that playbook to Ibadan's most ambitious companies.
At a glance
- Now scalingPrestmit · Pouchers
- PreviouslySEO Director, USA
- FounderStartups built and exited
- PioneerNigerian SEO since 2018
Featured on
Track record
Search growth measured in revenue
What leading SEO inside SaaS and fintech companies adds up to.
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$11.2M+
ARR driven by search
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10+
Years leading SEO globally
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Top 1%
Vetted SEO expert from Africa
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20+
SaaS and fintech clients
The Ibadan opportunity
Ibadan is the Southwest's academic and commercial hub. Its organic search market is almost entirely unclaimed.
Demand is growing every year. Very few businesses are building the authority to win it.
Home to the University of Ibadan, Nigeria's oldest university, a large civil service and deep-rooted commerce. Ibadan is one of Nigeria's largest cities. Its market is distinct from Lagos in ways most SEO strategies never account for.
Keyword clusters in edtech, professional services, healthcare, agritech and digital trade are largely uncontested. Most businesses here still win work through referrals, while their buyers increasingly search first.
A strategy built for Ibadan, not a Lagos template, will own category positions before the market catches up.
Ibadan's organic search market is in the early stages of serious investment. The businesses that build now will own positions their competitors spend years trying to close.
Proven at global scale
The SEO model behind leading global brands
Built at director level inside global software brands, then adopted by leading companies across four continents.
Director-level leadership
As Fractional SEO Director at Activated Insights, I led organic growth across four senior care software brands and grew organic traffic 3.6x and traffic value 9x.
Adopted by leading global brands
The same model took Beaver Builder from 634,000 to 1 million+ users in 13 months and scaled Resume Examples from $80K to $1.3M ARR across 28 language sites.
Built from the founder's seat
I've built and exited startups. Every decision is measured against runway, acquisition cost and revenue, because I have answered for all three.
Activated Insights
Fractional SEO Director · 2025 to 2026
3.6x
Monthly organic traffic in 18 months
Four software brands, one domain and rankings in decline. I led the recovery end to end: cleaned up the merger, rebuilt the pages that drive demos and built the benchmarking report that became the reference source for home care.
Read case studyMonthly organic traffic22.4K / mo
- 9xTraffic value
- 449#1 rankings
- 90.8KBacklinks
Resume Examples · Resume builder · Ireland
$80K → $1.3M
ARR in 18 months
Led 60+ writers across 7 time zones and 28 language sites, with content standards and workflows that cut coordination time by 40%+.
Read case studyGrowbo · Marketing agency · USA
$1.2M ARR
+37.2% year-over-year growth
Revenue-first SEO across a portfolio of SaaS, e-commerce and B2B clients, plus the agency's own organic channel.
Read case studyBeaver Builder · WordPress page builder · USA
634K → 1M+
Users in 13 months
Keyword architecture rebuild, competitive displacement and internal linking that made organic the primary growth engine.
Visit Beaver Builder
Now in Nigeria
Repeating the model in the Nigerian market
The playbook that grew US software brands now runs inside two Nigerian fintechs. Live results, measured every week.
Prestmit
Active projectGift cards, crypto and payments · Lagos HQ
Prestmit lets people sell gift cards from 500+ brands, cash out crypto to naira and cedis, buy eSIMs and pay bills. I own its SEO and organic growth across Google and AI search.
- 1M+Users
- +15%Month-over-month gift card trades
Pouchers
Active projectStablecoin-powered payments · Nigeria
Pouchers helps freelancers, remote workers and businesses get paid globally, hold dollars and spend with virtual dollar cards, powered by stablecoins. I own its SEO as it scales out of beta.
- 10K+Users in 6 months
- $500KPre-seed raised, August 2026
AI search visibility
Ranking on Google, ChatGPT, Perplexity, Gemini and AI Overviews
Ibadan buyers now ask AI assistants which school to choose, which platform is safe and which provider to trust. I track what they say about your brand and build the signals that get you recommended.
- Your brand cited as a source in AI answers
- Recommended when buyers ask for the best option
- Described accurately, from fees to licensing
Raising the standard
Pioneering the next wave of SEO experts in Nigeria
I led the early movement of SEO adoption in Nigeria from 2018, long before most businesses here treated search as a growth channel.
Since then I've trained teams of SEO executives and founders across Nigeria and Africa. Raising the standard of SEO in Nigeria means sharing the playbook, not guarding it.
- 2018Driving SEO adoption in Nigeria
- TeamsSEO executives and founders trained
- AfricaSpeaking and training across the continent
How the market works
What the Ibadan organic market actually rewards
- 01
An academic, professional buyer
Ibadan's buyers include academics, civil servants and professionals who research before they buy. Content with depth, credentials and evidence earns their trust.
- 02
Local searches with no real competition
Searches like "private school Ibadan", "hospital in Ibadan" or "law firm Ibadan" carry strong commercial intent and almost no serious organic competition. Most businesses leave them completely open.
- 03
Faster category wins
Most Ibadan categories have never seen serious SEO investment. A focused strategy can take the top positions in months, not years, then hold them.
- 04
The gateway to the Southwest
Authority built in Ibadan naturally captures search demand across Oyo, Ogun, Osun and Ekiti. One strategy, regional reach.
Work with me
How Ibadan businesses work with me
Every engagement covers Google and AI search. Every one is measured by signups and revenue.
Search Revenue Audit
Find out where Google and AI search are costing you customers, with a 90-day plan your team can start on Monday.
See the auditFractional Head of SEO
Senior SEO leadership without a full-time hire: strategy, team priorities and revenue reporting.
See fractional SEOClient feedback
What founders and teams say
Where I work
Where in Ibadan I build organic authority
Ibadan is not one market. Each district has its own commercial character, buyer density and organic opportunity.
Ring Road
Primary commercial corridor
Ibadan's main commercial corridor, with banks, corporate offices, malls and high-traffic service businesses.
Bodija
Premium and professional
One of Ibadan's most established districts, home to senior professionals, academics and premium services.
Dugbe
Traditional commercial heartland
The city's traditional commercial heartland, with banks, trading houses and a dense base of established businesses.
Challenge
Trade and transit
A busy commercial and transit hub on the city's southern corridor, with strong SME and retail activity.
GRA
Executive and corporate
A quiet, upscale district of executive residences, corporate offices and professional firms.
Sango
University corridor
The busy corridor toward the University of Ibadan, with dense student, retail and service activity.
Also leading SEO across the country as Nigeria's best SEO expert
Industries
Verticals I cover in the Ibadan market
Built around Ibadan's real economy: education, healthcare and trade. Every vertical is held to the same standard: search that drives revenue.
Education and edtech
Schools, training providers and edtech platforms serving Ibadan's large student and academic population.
Healthcare and medtech
Hospitals, clinics, diagnostics and health tech businesses serving Ibadan and patients across the Southwest.
Professional services
Law, consulting, financial advisory and accounting firms, with expertise content and credentials built for high-value buyers.
SaaS and B2B tech
HR software, productivity tools, CRM and enterprise tech competing for Ibadan's growing B2B market.
Fintech and financial services
Digital banking, payments and financial products for Ibadan's fast-growing digital-first buyers.
Agritech and digital trade
Agritech, food and trading businesses turning Ibadan's role as a Southwest commercial hub into searchable demand.
Stacking SEO tales
10+ years. One consistent outcome.
From junior SEO in Nigeria to SEO Director for US software companies, with startups built and exited along the way.
- 2026
Prestmit and Pouchers
SEO Manager
Nigeria 🇳🇬
- 2025
Activated Insights
Fractional SEO Director
Idaho, USA 🇺🇸
- 2024
Resume Examples
Global SEO Manager
Dublin, Ireland 🇮🇪
- 2022
Grays Rescue
Technical SEO Manager
Australia 🇦🇺
- 2021
Growbo
SEO Manager
Florida, USA 🇺🇸
- 2021
Comfy Home HVAC
SEO Consultant
Melbourne, Australia 🇦🇺
- 2019
Afrilcate
Senior SEO Specialist
Nigeria 🇳🇬
- 2017
My UniDreams
SEO Analyst
Nigeria 🇳🇬
- 2015
My UniDreams
Junior SEO Specialist
Nigeria 🇳🇬
Is it a fit?
Who I work with
A strong fit if you
- Are building organic as a primary acquisition channel
- Serve buyers across Ibadan and the Southwest
- Are a fintech working within CBN and SEC rules
- Have a team that needs strategic direction
- Are building for 12 months of compounding growth
Not the right fit if you
- Want quick wins with no interest in lasting authority
- Want execution only, with no strategy
- Haven't launched yet or have no website
- Expect meaningful results in under 60 days
- Run a betting, adult (18+) or MLM business
Brand partnerships
Other companies I've worked with
Organic growth strategies built and led across SaaS, agencies and services.
- HelpflowCustomer service SaaS · USA
- PrepassFleet management SaaS · USA
- Apollo Answering ServiceB2B services · USA
- Ace HandymanHome services · USA
- Under30CEOMedia and careers · USA
- Comfy Home HVACHome services · Australia
- Hardnut AdvertisingMarketing · USA
- CRE8 VisionsCreative agency · USA
- ImpressProductivity SaaS · USA
- CPGDigitalE-commerce · USA
- PIP UniversityEducation · USA
Questions
SEO in Ibadan FAQ
Who is the best SEO expert in Ibadan?
Stanley Udegbunam is widely recognised as Ibadan's best SEO expert for tech and digital businesses. A founder who has built and exited startups, he has led SEO at director level for software companies in the US, UK, Ireland and Australia, with $11.2M+ in ARR attributed to organic search. His results include growing Beaver Builder from 634,000 to 1 million+ users in 13 months and growing Activated Insights' organic traffic 3.6x as its Fractional SEO Director. In Nigeria he leads SEO for Prestmit, a fintech with 1M+ users. He also leads SEO for Pouchers, a stablecoin-powered payments platform. He has driven SEO adoption in Nigeria since 2018, training SEO executives and founders across Nigeria and Africa. He works with Ibadan and Southwest businesses as well as global brands expanding into the region.
Is SEO worth investing in for an Ibadan business?
Yes. Ibadan has a large, educated buyer base with very little organic search investment. Searches in edtech, professional services, healthcare and fintech are still largely uncontested. A well-executed strategy can establish category leadership in 6 to 12 months.
Can an Ibadan business capture demand across the Southwest through SEO?
Yes. Ibadan is the Southwest's largest hub outside Lagos. A well-built strategy captures searches from Ogun, Osun and Ekiti as well as Oyo, so one investment reaches a regional audience.
Can an Ibadan business compete against Lagos or international brands?
Yes. Lagos and international brands typically carry strong domain authority but weak local understanding. The gap is in content relevance, trust signals and local intent targeting. A well-executed Ibadan strategy can displace them on their own category keywords.
How much does it cost to hire an SEO expert in Ibadan?
Engagements start with the Search Revenue Audit at $3,500, a two-week project that shows where Google and AI search are costing you customers and what to fix first. Ongoing leadership through Fractional Head of SEO starts from $4,000 a month. Both are built for companies that treat organic search as a revenue channel, not a line item.
How long does SEO take to work for an Ibadan business?
Early movement typically shows within the first three months. Category-level results follow in 6 to 12 months, depending on competition and how quickly your team ships. Ibadan categories have lower authority ceilings than Lagos or Abuja, so a well-built strategy compounds faster here.
Do you optimise for AI search like ChatGPT and Google AI Overviews?
Yes. Every engagement covers Google and AI search. I track what ChatGPT, Gemini, Perplexity and Google AI Overviews say about your brand, then build the signals that get you cited and recommended when Ibadan buyers ask for the best option in your category.
Testimonials
More from clients and colleagues
Ready when you are
Ready to work with Ibadan's best SEO expert?
Book a short call. I'll show you where your organic channel stands in Ibadan search, where the gaps are and what it takes to lead your category.
Book a call- Founder-led SEO
- Tech and digital businesses
- Remote across Ibadan and the Southwest