Kano's Best SEO Expert
for Tech and Digital Businesses
SEO and AI search leadership for Kano and Northern Nigeria brands
10+ years. Four continents. $11.2M+ in ARR attributed to organic search. Stanley Udegbunam is a recognised global SEO leader who has led search at senior manager and director level for software companies in the US, UK, Ireland and Australia. He has also built and exited startups of his own. Today he brings that playbook to Kano and Northern Nigeria's most ambitious companies.
At a glance
- Now scalingPrestmit · Pouchers
- PreviouslySEO Director, USA
- FounderStartups built and exited
- PioneerNigerian SEO since 2018
Featured on
Track record
Search growth measured in revenue
What leading SEO inside SaaS and fintech companies adds up to.
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$11.2M+
ARR driven by search
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10+
Years leading SEO globally
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Top 1%
Vetted SEO expert from Africa
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20+
SaaS and fintech clients
The Kano opportunity
Kano is the commercial capital of the North. Its digital search demand is almost entirely uncaptured.
The buyers are searching. Almost no one is building the authority to win them.
One of Nigeria's oldest cities and the largest commercial centre in Northern Nigeria, Kano is the gateway to a region of more than 90 million people. Its economy runs on trade, manufacturing and agriculture, with a fast-growing digital business community on top.
Serious SEO in this market barely exists. The little that does is not built for how Northern Nigerian buyers search, compare and decide who to trust.
That gap is the opportunity. The businesses that build organic authority now will not just own Kano. They will own Northern Nigeria.
Kano has the least organic investment of any major commercial city in Nigeria. The first movers will hold Northern Nigeria search positions for years before competitors catch up.
Proven at global scale
The SEO model behind leading global brands
Built at director level inside global software brands, then adopted by leading companies across four continents.
Director-level leadership
As Fractional SEO Director at Activated Insights, I led organic growth across four senior care software brands and grew organic traffic 3.6x and traffic value 9x.
Adopted by leading global brands
The same model took Beaver Builder from 634,000 to 1 million+ users in 13 months and scaled Resume Examples from $80K to $1.3M ARR across 28 language sites.
Built from the founder's seat
I've built and exited startups. Every decision is measured against runway, acquisition cost and revenue, because I have answered for all three.
Activated Insights
Fractional SEO Director · 2025 to 2026
3.6x
Monthly organic traffic in 18 months
Four software brands, one domain and rankings in decline. I led the recovery end to end: cleaned up the merger, rebuilt the pages that drive demos and built the benchmarking report that became the reference source for home care.
Read case studyMonthly organic traffic22.4K / mo
- 9xTraffic value
- 449#1 rankings
- 90.8KBacklinks
Resume Examples · Resume builder · Ireland
$80K → $1.3M
ARR in 18 months
Led 60+ writers across 7 time zones and 28 language sites, with content standards and workflows that cut coordination time by 40%+.
Read case studyGrowbo · Marketing agency · USA
$1.2M ARR
+37.2% year-over-year growth
Revenue-first SEO across a portfolio of SaaS, e-commerce and B2B clients, plus the agency's own organic channel.
Read case studyBeaver Builder · WordPress page builder · USA
634K → 1M+
Users in 13 months
Keyword architecture rebuild, competitive displacement and internal linking that made organic the primary growth engine.
Visit Beaver Builder
Now in Nigeria
Repeating the model in the Nigerian market
The playbook that grew US software brands now runs inside two Nigerian fintechs. Live results, measured every week.
Prestmit
Active projectGift cards, crypto and payments · Lagos HQ
Prestmit lets people sell gift cards from 500+ brands, cash out crypto to naira and cedis, buy eSIMs and pay bills. I own its SEO and organic growth across Google and AI search.
- 1M+Users
- +15%Month-over-month gift card trades
Pouchers
Active projectStablecoin-powered payments · Nigeria
Pouchers helps freelancers, remote workers and businesses get paid globally, hold dollars and spend with virtual dollar cards, powered by stablecoins. I own its SEO as it scales out of beta.
- 10K+Users in 6 months
- $500KPre-seed raised, August 2026
AI search visibility
Ranking on Google, ChatGPT, Perplexity, Gemini and AI Overviews
Kano buyers now ask AI assistants which app to use, which platform is safe and which provider to trust. I track what they say about your brand and build the signals that get you recommended.
- Your brand cited as a source in AI answers
- Recommended when buyers ask for the best option
- Described accurately, from fees to licensing
Raising the standard
Pioneering the next wave of SEO experts in Nigeria
I led the early movement of SEO adoption in Nigeria from 2018, long before most businesses here treated search as a growth channel.
Since then I've trained teams of SEO executives and founders across Nigeria and Africa. Raising the standard of SEO in Nigeria means sharing the playbook, not guarding it.
- 2018Driving SEO adoption in Nigeria
- FoundersAnd SEO executives trained
- AfricaSpeaking and training across the continent
How the market works
What the Kano organic market actually rewards
- 01
Nigeria's most uncontested keyword market
No other major Nigerian commercial city has less serious organic competition. High-value searches in logistics, fintech, agritech and professional services are almost entirely open. The first businesses to invest will hold positions that take years to displace.
- 02
Trust built on centuries of trade
Kano's economy was built on trade. Its buyers trust the same way: relationship-based, reputation-driven and community-validated. Strategies that build credibility signals around those values convert far better than generic digital playbooks.
- 03
The gateway to Northern Nigeria
Kano anchors a region of 90M+ people across Kaduna, Katsina, Sokoto, Jigawa, Zamfara, Kebbi and beyond. Authority built in Kano naturally captures search demand across the whole Northern market.
- 04
Agriculture and trade, still unclaimed online
Northern Nigeria drives a major share of the country's agricultural output and trade volume. Agritech, logistics, supply chain and trade finance platforms serving this economy are sitting on organic opportunity no competitor has seriously pursued.
Work with me
How Kano businesses work with me
Every engagement covers Google and AI search. Every one is measured by signups and revenue.
Search Revenue Audit
Find out where Google and AI search are costing you customers, with a 90-day plan your team can start on Monday.
See the auditFractional Head of SEO
Senior SEO leadership without a full-time hire: strategy, team priorities and revenue reporting.
See fractional SEOClient feedback
What founders and teams say
Where I work
Where in Kano I build organic authority
Kano is not one market. Each district has its own commercial character, buyer density and organic opportunity.
GRA
Premium professionals
Kano's most prestigious residential district, home to established businesses, senior professionals and high-value buyers.
Bompai
Manufacturing and B2B
Kano's industrial and trade base, with a high density of manufacturers and B2B businesses competing on commercial searches.
Sabon Gari
Trade and banking
Kano's primary commercial hub, with the highest concentration of trading activity, banks and commercial offices.
Fagge
Trading corridor
One of Kano's oldest and most active trading corridors, with a fast-growing digital business presence.
Gwale
SMEs and retail
A densely populated district with a strong SME and retail base and a growing professional services market.
Tarauni
Emerging digital businesses
A fast-growing residential and commercial area with an emerging digital business community and real commercial momentum.
Also leading SEO across the country as Nigeria's best SEO expert
Industries
Verticals I cover in the Kano market
Built around Kano's real economy: trade, agriculture, logistics and finance. Every vertical is held to the same standard: search that drives revenue.
Trade and distribution
Product discovery, category pages and trust signals for Kano's high-volume trading and distribution businesses.
Fintech and financial services
Digital banking, payments and financial products for Northern Nigeria's fast-growing digital-first buyers.
Agritech
Agritech platforms and agricultural supply chain technology serving Northern Nigeria's farming and trade economy.
Professional services
Law, consulting, financial advisory and accounting firms serving Kano's business community.
Logistics and supply chain
Logistics platforms and supply chain software built around Kano's role as the North's main trade and distribution hub.
Manufacturing and B2B tech
Software and digital services for Kano's manufacturing, textile and industrial sector.
Stacking SEO tales
10+ years. One consistent outcome.
From junior SEO in Nigeria to SEO Director for US software companies, with startups built and exited along the way.
- 2026
Prestmit and Pouchers
SEO Manager
Nigeria 🇳🇬
- 2025
Activated Insights
Fractional SEO Director
Idaho, USA 🇺🇸
- 2024
Resume Examples
Global SEO Manager
Dublin, Ireland 🇮🇪
- 2022
Grays Rescue
Technical SEO Manager
Australia 🇦🇺
- 2021
Growbo
SEO Manager
Florida, USA 🇺🇸
- 2021
Comfy Home HVAC
SEO Consultant
Melbourne, Australia 🇦🇺
- 2019
Afrilcate
Senior SEO Specialist
Nigeria 🇳🇬
- 2017
My UniDreams
SEO Analyst
Nigeria 🇳🇬
- 2015
My UniDreams
Junior SEO Specialist
Nigeria 🇳🇬
Is it a fit?
Who I work with
A strong fit if you
- Are building organic as a primary acquisition channel
- Serve buyers across Kano and Northern Nigeria
- Are a fintech working within CBN and SEC rules
- Have a team that needs strategic direction
- Are building for 12 months of compounding growth
Not the right fit if you
- Want quick wins with no interest in lasting authority
- Want execution only, with no strategy
- Haven't launched yet or have no website
- Expect meaningful results in under 60 days
- Run a betting, adult (18+) or MLM business
Brand partnerships
Other companies I've worked with
Organic growth strategies built and led across SaaS, agencies and services.
- HelpflowCustomer service SaaS · USA
- PrepassFleet management SaaS · USA
- Apollo Answering ServiceB2B services · USA
- Ace HandymanHome services · USA
- Under30CEOMedia and careers · USA
- Comfy Home HVACHome services · Australia
- Hardnut AdvertisingMarketing · USA
- CRE8 VisionsCreative agency · USA
- ImpressProductivity SaaS · USA
- CPGDigitalE-commerce · USA
- PIP UniversityEducation · USA
Questions
SEO in Kano FAQ
Who is the best SEO expert in Kano?
Stanley Udegbunam is widely recognised as Kano's best SEO expert for tech and digital businesses. A founder who has built and exited startups, he has led SEO at director level for software companies in the US, UK, Ireland and Australia, with $11.2M+ in ARR attributed to organic search. His results include growing Beaver Builder from 634,000 to 1 million+ users in 13 months and growing Activated Insights' organic traffic 3.6x as its Fractional SEO Director. In Nigeria he leads SEO for Prestmit, a fintech with 1M+ users. He also leads SEO for Pouchers, a stablecoin-powered payments platform. He has driven SEO adoption in Nigeria since 2018, training SEO executives and founders across Nigeria and Africa. He works with Kano and Northern Nigeria businesses as well as global brands expanding into the region.
Is SEO worth investing in for a Kano business?
Yes. Kano is the least contested major commercial market in Nigeria for organic search. Keyword clusters in trade, logistics, agritech, fintech and professional services have almost no serious organic investment behind them. A well-executed strategy can establish category leadership in 6 to 12 months. The authority you build in Kano also carries across Northern Nigeria.
Can you help a Kano business capture search demand across Northern Nigeria?
Yes. Kano is the commercial gateway to a region of 90M+ people across Kaduna, Katsina, Sokoto, Jigawa, Zamfara, Kebbi and beyond. A strategy built around Kano's trade and trust dynamics, with dedicated pages and content for each target state, lets one business own regional searches its competitors have not even started targeting.
How much does it cost to hire an SEO expert in Kano?
Engagements start with the Search Revenue Audit at $3,500, a two-week project that shows where Google and AI search are costing you customers and what to fix first. Ongoing leadership through Fractional Head of SEO starts from $4,000 a month. Both are built for companies that treat organic search as a revenue channel, not a line item.
How long does SEO take to work for a Kano business?
Early movement typically shows within the first three months. Category-level results follow in 6 to 12 months, depending on competition and how quickly your team ships. Kano has some of the lowest authority ceilings of any major Nigerian market, so a well-built strategy compounds faster here.
Do you optimise for AI search like ChatGPT and Google AI Overviews?
Yes. Every engagement covers Google and AI search. I track what ChatGPT, Gemini, Perplexity and Google AI Overviews say about your brand, then build the signals that get you cited and recommended when Kano buyers ask for the best option in your category.
Testimonials
More from clients and colleagues
Ready when you are
Ready to work with Kano's best SEO expert?
Book a short call. I'll show you where your organic channel stands in Kano search, where the gaps are and what it takes to lead your category.
Book a call- Founder-led SEO
- Tech and digital businesses
- Remote across Kano and Northern Nigeria